Making Clicks Count: The Search for Simple Software

As software vendors continue to flood the market with new products, Wall Street is looking at ease of use as a key differentiator, which is certainly not lost on the people working to ensure their systems have a lifespan longer than the time spent developing them.

"Simplicity is always critical," says Howard Pein, CEO of New York-based CodeStreet, which offers trading applications and infrastructure solutions and in March entered the increasingly crowded latency measurement business. "If you think about the number of systems that have been built on Wall Street that are really never used, it is just astounding. You still have to make it brain-dead simple."

 

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